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Bathurst 12 Hour Case Study

For motorheads out there, the Bathurst 12 Hour needs no explanation. Inspired by the long-running Bathurst 1000, which is widely acknowledged as the best event in Australian motorsport, the 12 Hour is gaining an international reputation of its own.

Now in its fourth year as a major race team sponsor and partner, Icebreak wanted to effectively capture the thrills, spills and adrenalin rush of the 2018 event, held in February. It also wanted to capitalise on the launch of its 2017 flagship innovation, Ice Break Extra Shot, a premium product designed to take iced coffee to a whole new level in terms of flavour and price point.

What better way to achieve those two goals than with a super-charged campaign featuring Ice Break Extra Shot as a product hero at the event?

For our part, we were asked to provide film coverage that reflected the buzz and excitement of the race weekend. We did so in an action-packed video series that gives viewers a taste of the fast life, both on the tracks and behind the scenes. The videos added another dimension to the Icebreak sponsorship, while of course fuelling exposure for Ice Break Extra Shot.

We have developed a strategy for the lead up for next year’s race, by amplifying the content through the client’s social media channels.


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Today is our last day on the tools for 2021, and w Today is our last day on the tools for 2021, and while we're looking forward to the break and what lies ahead in 2022, we're very sad that today is also Fifi's last day with us at OzLocal! 

Fifi has been an integral part of our team and much loved by the OzLocal family and all of our clients too. While we're very sorry to see her go, we wish her all the very best for the future and hopes she has a wonderful time catching up with family she hasn't seen in many years. Stay in touch Fifi!!!

But as the saying goes "when one door closes, another opens", we welcome back our Colombian pocket rocket, Carolina to fill Fifi's shoes. Carolina was a long time part of the team until pandemic 2.0 earlier this year, so its great to have her back. Carolina has already hit the ground running and is familiar with all of our clients, so you'll all be hearing from her much more in 2022.
Despite today's easing of restrictions, loads of h Despite today's easing of restrictions, loads of hospo venues are continuing to wear masks to keep their staff and their customers safe. We say thank you! 

Would you prefer to eat at a venue where the staff wear masks over one where they're not?

pic: @jensensrestaraunt

#covidrules #masks #ozlocal
2021 is crumbing to an end! Get your last print 2021 is crumbing to an end! 

Get your last print orders to us no later than COB this Friday, Dec 17th for pre-Xmas delivery (in Sydney). Our last trading day is next Thursday, Dec 23.

#ozlocal
#sydneyprinting 
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@sanitationstation.au It's hugs galore at QLD bord @sanitationstation.au It's hugs galore at QLD borders and airports today as QLD opens it's borders to those even coming from a designated "hot spot" (which is pretty much the whole of NSW). Full vaccinated visitors are now permitted to travel once more to the sunshine state by air, sea or road, providing they meet the following requirements:

- You must apply for and receive a Queensland entry pass prior to your entry into Queensland. Once that's approved, your pass will be emailed to you.
- If you're entering by road, you're asked to display your pass on your passenger side visor, low-left windscreen or passenger-side dashboard.
- If you're coming from a hotspot, no quarantine will be required if you meet the following criteria:
- Fully vaccinated (two vaccine doses and seven days after the second);
- Get a negative COVID test result within 72 hours before arriving into Queensland;
- Have a COVID test on day five after arrival.
- The tests before you get to Queensland, and on day five, both need to be a polymerase chain reaction (PCR) tests — a rapid antigen test won't cut it.
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- If you haven't been to a COVID hotspot in the previous 14 days, there are no restrictions on entering the state and no quarantine is needed.
Happy Christmas everyone!!! #ozlocal #xmasparty Happy Christmas everyone!!!
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