Lactalis – Print on demand

OzLocal is a well established marketing agency offering end-to-end services. What many people don’t know about us, however, is that our scope extends beyond marketing into the wonderful world of technology, thanks to the wizardry of our in-house IT team.

Our ability to offer 360 degree marketing is beautifully exemplified in the work we do with Lactalis (formerly known as Parmalat and one of the country’s most high-profile dairy brands). We’re privileged to work alongside Lactalis on its marketing and communication strategies, internally and externally.

One of our most recent collaborations was designing Lactalis a Print on Demand portal. This portal ties in with its core service of supplying products to petrol stations and convenience stores across Australia. But before sales can be made, there must obviously be a desire to buy. With over 400 different graphic assets in its database, and 50 sales reps primed to sell Lactalis products to its extensive network, our job was to create an efficient and user friendly content management system to help make promoting a breeze.

The Print on Demand online portal was created fast. Not only does it pull together all of Lactalis’ brand assets. It is also fully editable, like the explosively popular online design and publishing tool Canva. What this means is that Lactalis sales reps can customise and easily print out marketing collateral such as posters and flyers. A win-win for all, OzLocal offered Lactalis the built-for-purpose portal without charge, in return for a deal which guaranteed it sole print supplier status.

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